Before diving into outreach, it’s worth taking the time to configure Apollo the right way. And if you’ve already been using the platform, this module helps you double-check key settings that impact deliverability, professionalism, and long-term results. From email setup to DNS records and browser tools, every step here helps ensure your account is set up to run smoothly and send reliably.

Setting Up Your Apollo Account

Whether you’re brand new to Apollo or just need a quick refresher, this lesson walks through how to set up your account and connect your email—two key steps that ensure your outreach runs smoothly and your messages get delivered. A professional setup here lays the foundation for everything that comes next.

Mailbox Configuration

This lesson focuses on fine-tuning your email settings to boost deliverability, stay compliant, and maintain a professional appearance. You’ll add a custom email signature, review sending limits to avoid spam flags, set up opt-out language, and explore whether open tracking is right for you. It’s all about setting the stage for smarter, more effective outreach.

Updating DNS Records Step-by-Step

Authenticating your domain is key to making sure your emails land in inboxes—not spam. In this lesson, you’ll walk through how to set up SPF, DKIM, and DMARC records to legitimize your outreach and improve deliverability. Whether you're handling the DNS updates yourself or passing the info to your provider, you’ll come away with a clean, professional setup that helps your emails get seen.

DMARC Reports: What are they? And, what to do with them?

Curious about those weird XML emails showing up after you set up your DMARC record? I break down what DMARC reports are, why you're receiving them, and when (if ever) you actually need to pay attention. You'll also learn how to recognize them as a normal part of successful email authentication.

Mailbox Warm-Up: Is it necessary?

Sender reputation plays a big role in whether your emails land in the inbox or get flagged as spam. This lesson breaks down what mailbox warm-up is, when it’s important, and how it helps build credibility with email providers. You’ll get a clear sense of whether warm-up applies to you—and what to expect if you skip it.

Installing the Apollo Chrome Extension

Apollo’s Chrome Extension is a powerful shortcut for prospecting directly from LinkedIn. This lesson covers what it does, why it’s useful, and how to install it in just a few clicks. You'll see how the extension brings Apollo’s capabilities to your browser—so you can find, vet, and save leads without ever switching tabs.

In this module, we'll walk through how to search for the right contacts, filter results, and build organized lists that set the stage for effective outreach—creating a simple, powerful system for refining searches and managing leads.

Using the Apollo Extension for Chrome

The Apollo Chrome Extension makes LinkedIn prospecting faster and easier by pulling contact and company data directly from profiles. You'll explore how it works, test its accuracy, and start saving potential leads to Apollo—giving you a head start on building strong outreach lists.

Importing and Vetting Lists

Got a list of leads from another tool or an old spreadsheet? This lesson shows how to bring those contacts into Apollo, clean up the data, and start organizing with notes and tags. It’s all about turning existing lists into usable, actionable outreach opportunities—without wasting what you’ve already built.

Building Lists in Apollo

Effective outreach starts with organized, well-targeted lists. In this lesson, you’ll learn how to create and name lists with purpose, use Apollo’s filters to zero in on the right leads, and avoid the clutter that comes from grabbing too many contacts too fast. The goal? Smarter lists that actually convert.

Researching Contacts & Companies

A little research goes a long way. You’ll learn how to quickly gather details about your leads and their companies using Apollo, LinkedIn, and the Chrome Extension. With just a few extra minutes per contact, you can add context that makes your outreach more personal, more relevant—and more likely to get a reply.

Understanding & Managing Credits

Apollo credits determine how much contact data and AI functionality you can access—so it’s worth knowing how they work. This lesson breaks down what credits are, how they differ between free and paid plans, and why keeping an eye on your usage helps you get the most value out of your account.

Sequences are where strategy meets automation. In this module, you’ll get a clear look at how Apollo’s email sequencing works—from creating a test campaign, to launching your first real outreach, to sending personalized messages at scale. You’ll also explore manual vs. automated options, and learn how to track what’s working so you can keep improving over time.

What Are Sequences?

Sequences are Apollo’s built-in automation tool for email outreach—designed to help you stay consistent without losing the personal touch. In this lesson, you'll get a clear overview of how sequences work, why they save time, and how they keep your outreach running smoothly in the background while you focus on responses and results.

Test It Out: Creating Your Test Sequence

Before launching real outreach, it’s smart to test your setup. I'll show you how to build a simple “friends and family” test sequence so you can see exactly how Apollo handles emails, replies, timing, and formatting. It’s a no-pressure way to build confidence, catch mistakes, and get comfortable before messaging potential clients.

Hitting "Send" on Your Test Sequence

With your test sequence built and emails reviewed, it’s time to add real (but friendly) contacts and let the automation run. You’ll see exactly how Apollo handles replies, follow-ups, and timing—so you’re not guessing when it comes to real leads. It’s a low-stakes way to spot issues, build confidence, and get a feel for the flow.

Going Live with Your First Outreach Sequence

In this lesson, you'll see how to launch a real outreach sequence—from choosing between manual or automated sending to crafting follow-ups and drip messages that build momentum. It’s a step-by-step look at what it takes to start connecting with leads in a way that’s consistent, thoughtful, and effective.

Building Manual Sequences

For leads who deserve a more personal touch, Apollo’s manual sequences let you customize your first message—while still automating the follow-ups. This lesson walks through how to set it up, add personalization placeholders, and send tailored outreach that feels human, not scripted.

Tracking Results & Optimizing Performance

Once your outreach is in motion, knowing what’s working (and what’s not) becomes essential. This lesson highlights the key metrics Apollo tracks—like opens, replies, and bounce rates—and shows how to use that data to make smart, simple adjustments. Whether you’re on a free plan or fully upgraded, you’ll learn how to monitor results and fine-tune your strategy for better engagement.

Not all outreach has to start with email. This module introduces a more personal, relationship-first approach using Apollo’s task-oriented sequences for LinkedIn. You’ll see how to build and manage a sequence that includes profile views, content engagement, and connection requests—designed to help you show up consistently, build trust, and create real connections over time.

What is a Task-Oriented Sequence?

Task-oriented sequences focus on LinkedIn engagement instead of email, guiding you to view profiles, send connection requests, and message leads directly. It’s a more personal, low-pressure approach that often leads to better response rates—and it completely sidesteps the spam folder. You'll get a feel for how Apollo supports this strategy, even on a free plan.

Building A LinkedIn Sequence

This walkthrough shows how to create a task-based LinkedIn sequence that helps you build genuine connections over time—without jumping straight into a pitch. You’ll learn how to structure thoughtful touches like profile views, content engagement, and personalized connection requests, all timed to feel natural and human. It’s a smart, low-pressure way to stay top of mind and start real conversations.

Populating Your LinkedIn Sequence

Once your LinkedIn sequence is built, it’s time to start adding leads. This lesson shows how to fill your sequence using filtered Apollo lists and LinkedIn’s “More Profiles for You” suggestions. You’ll learn how to evaluate fit, track key details, and stay organized as you begin connecting with leads in a thoughtful, intentional way.

LinkedIn Sequence Follow Up

Following up is where real connections begin. In this lesson, you’ll learn how to complete LinkedIn sequence tasks inside Apollo, manage responses, and keep your outreach warm without overdoing it. It’s all about staying visible, thoughtful, and consistent—so you stay top of mind without sounding pushy.

A catch-all space for nitty-gritty details, and special cases, that didn’t fit neatly anywhere else. If it's not essential, but definitely useful, it probably lives here.

This is where your questions turn into new lessons. If something’s confusing, missing, or just feels tricky—I’ll break it down here. Because if you’re wondering, chances are someone else is too. I'm already cooking up a few!

Your go-to spot for new features, layout changes, and behind-the-scenes shifts that might affect how you use Apollo. As the platform evolves, this section will help you stay current without the guesswork.